These days, Search Engine Optimization is the buzzword. Whosoever is running his/her website needs the content to be optimized enough to come in top ranks of google search.
Growing refinements and updates by google has made it more difficult for a website to survive with optimized content.
Basically, there are two type of optimization- on-page and off-page
On page optimization, in the terms of laymen, is the optimization on the age itself or you can say while writing. Major things which can be done while itself are keywords, titles, meta tags, descriptions etc.
Let’s discuss about keywords in brief.
Keywords play an important role in on-page optimization. Actually these are the words which many people search. There are different tools to find out the trend of searches.
In on-page optimization, it’s advised to target right keywords at right place. Though there is no consensus among experts regarding keyword density, 2 keywords for 400 words blog can work. But keywords should look quite natural and not stuffed.
Placing of keywords is also an important task. Experts target Title, introduction and conclusion for placing of keyword. In addition, descriptions should contain one keyword.
So, keywords play an important role but you need to take care of certain things. Only keyword can’t do anything except quality content. So, instead of focusing on just keywords, try to write informative content also.
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